Objectives

• Understand the value of market research in relation to developing marketing and sales strategies. Begin to develop your target market/audience. Identify stakeholders, partners and collaborators.

Sample Video

Key Concepts

• Market Research is critical
• Best way to succeed is to research, test and refine simultaneously
• Identifying your target audience makes marketing easier
• Stakeholders and collaborators can help you succeed faster
• Identify your audience, business and organization groups, stakeholders, collaborators, and competitors