Objectives

• Realize the importance of understanding your local and global marketplace and the context of the world in relation to your venture.
• Learn how to identify your venture’s strengths and weaknesses and how to identify outside forces that impact your venture.

Sample Video

Key Concepts

• SWOT analysis – identify your Strengths, Weaknesses, Opportunities, & Threats
• Environmental scan
• Using what you have identified to make sound decisions and smart plans