CLASS TWO: HOMEWORK Objectives • Get comfortable with the benefits of your venture and learn more about your customers & Competitors. Sample Video https://youtu.be/TFG2UV7i4-Q Directions • Wrap up exploring and defining your venture description. • Continue defining ideal individual and group customers, collaborators and stakeholders. Brainstorm with class members. • Research your competitors • Complete

CLASS TWO: CONTEXT PREVIEW Objectives • Realize the importance of understanding your local and global marketplace. Learn how to identify your venture’s strengths and weaknesses and how outside forces impact your venture. Sample Video https://youtu.be/hM8IhHbBT58 Key Concepts • Understand SWOT analysis – how to identify your Strengths, Weaknesses, Opportunities, & Threats • Understand environmental scan

CLASS TWO: MARKET ANALYSIS OVERVIEW Objectives • Understand the value of market research in relation to developing marketing and sales strategies. Begin to develop your target market/audience. Identify stakeholders, partners and collaborators. Sample Video https://youtu.be/xAF_Imj5VGA Key Concepts • Market Research is critical • Best way to succeed is to research, test and refine simultaneously •

CLASS TWO: VENTURE DESCRIPTION, BENEFITS & VALUE PROPOSITION Objectives • Understand all aspects of Venture Description. Explore the value of your venture. Share Homework feedback experiences Sample Video https://youtu.be/g84olRtBIz8 Key Concepts • Venture Descriptions describe the details of your business and should include features and benefits. • Value propositions describe the most important benefits and