Evolve Program

Evolve Program

Presentation Preparation

CLASS EIGHT: PRESENTATION PREPARATION Objectives • Feel comfortable with what to expect from the Presentation Session Panel. Practice your presentation and get feedback from your cohort. Sample Video https://youtu.be/fZzrqt6z1A4 Key Concepts • Know your audience • Content for your presentation • Methods of presentation • Judging Criteria • Leave behind (business card, flyer, brochure) •

Venture Canvas: Transition to Business Plan

CLASS EIGHT: TRANSITION TO BUSINESS PLAN Objectives • Transform your venture canvas into a document that works for you and your different audiences. Sample Video https://youtu.be/CiNbPJDDu_E Key Concepts • Purpose of the Venture Canvas and business plans • Business plans are a living document. They change and evolve with your venture. • A change in

Marketing Strategy Overview

CLASS SEVEN: MARKETING STRATEGY Objectives • Further develop and specify your customers and competition to develop a successful marketing strategy Sample Video https://youtu.be/OOGE1fmoD78 Key Concepts • Review your customer segments and challenge your answers • Customer motivation • Pricing • 5 P’s of marketing – Product, Price, Place, Position, Promotion • SMART goals: Specific, Measurable,

Pivot Overview

CLASS SEVEN: PIVOT OVERVIEW Objectives • Analyze your venture prototype to determine if you need to refine your product or your strategy. Sample Video https://youtu.be/fcYp-HzvMD0 Key Concepts • Once you get through the Build-Measure-Learn stage, you will need to make a decision to Pivot or Persevere • Pivoting is repurposing what you have built so

Homework

CLASS SIX: HOMEWORK Objectives • Figure out how to create and manage a successful venture that builds on your strengths without hiring staff. Sample Video Directions • Complete Venture Canvas part 4. • Test out a project management system or tool that will work for you. • Track your time to observe how you use

Self Care

SELF CARE Objectives • Discover ways to manage stress and shift your mental models about work ethics. Sample Video https://youtu.be/7bnT6BHOi_k Key Concepts • Ideation phase of Design Thinking • Self concept • Taking care of yourself = taking care of your venture • Understand what role wellness plays in launching a successful venture • Use

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