CLASS FOUR: PROTOTYPING Objectives • To understand the purpose and value of prototyping. Learn about fast prototyping and begin to plan for your Evolve prototype. To honestly assess where you are in the life of your project to move forward with prototyping. Sample Video Key Concepts • Lorem ipsum • Dolor sit amet • Consectetur

CLASS THREE: HOMEWORK Objectives • Learn about the customers you identified in the last session. Set goals and objectives that create a plan for moving toward your long term goals. Sample Video https://youtu.be/aqDEoP9bxhk Directions • Evaluate your Creative Venture based on the research conducted. • Complete the Creative Venture Canvas part 2 • Research individual

CLASS THREE: PROTOTYPING Objectives • To understand the purpose and value of prototyping. Learn about fast prototyping and begin to plan for your Evolve prototype. To honestly assess where you are in the life of your project Sample Video https://youtu.be/aqDEoP9bxhk Key Concepts • Prototyping Additional Resources

CLASS THREE: GOALS & OBJECTIVES Objectives • Learn how goal setting can help you achieve your venture vision. Identify key goals and objectives that lead you to your venture vision. Sample Video https://youtu.be/9D3D592r2oQ Key Concepts • Goal setting helps achieve vision • Goals express specific way to achieve your vision • Objectives are how you

CLASS THREE: MARKET RESEARCH Objectives • Understand what kinds of market research you can do to help position your venture for success. • Define your research goals. • Realize that research may refine or change your defined market segments. Sample Video https://youtu.be/KGuD6hZ-7y8 Key Concepts • Information gathering using a variety of tools Additional Resources

CLASS THREE: CONTEXT Objectives • Realize the importance of understanding your local and global marketplace and the context of the world in relation to your venture. • Learn how to identify your venture’s strengths and weaknesses and how to identify outside forces that impact your venture. Sample Video https://youtu.be/ey5BTsvrp9Q Key Concepts • SWOT analysis –

CLASS TWO: HOMEWORK Objectives • Get comfortable with the benefits of your venture and learn more about your customers & Competitors. Sample Video https://youtu.be/TFG2UV7i4-Q Directions • Wrap up exploring and defining your venture description. • Continue defining ideal individual and group customers, collaborators and stakeholders. Brainstorm with class members. • Research your competitors • Complete

CLASS TWO: CONTEXT PREVIEW Objectives • Realize the importance of understanding your local and global marketplace. Learn how to identify your venture’s strengths and weaknesses and how outside forces impact your venture. Sample Video https://youtu.be/hM8IhHbBT58 Key Concepts • Understand SWOT analysis – how to identify your Strengths, Weaknesses, Opportunities, & Threats • Understand environmental scan

CLASS TWO: MARKET ANALYSIS OVERVIEW Objectives • Understand the value of market research in relation to developing marketing and sales strategies. Begin to develop your target market/audience. Identify stakeholders, partners and collaborators. Sample Video https://youtu.be/xAF_Imj5VGA Key Concepts • Market Research is critical • Best way to succeed is to research, test and refine simultaneously •

CLASS TWO: VENTURE DESCRIPTION, BENEFITS & VALUE PROPOSITION Objectives • Understand all aspects of Venture Description. Explore the value of your venture. Share Homework feedback experiences Sample Video https://youtu.be/g84olRtBIz8 Key Concepts • Venture Descriptions describe the details of your business and should include features and benefits. • Value propositions describe the most important benefits and