Shift Workshop

Shift Workshop

Licensing & Intellectual Property

One of the most challenging tasks for creative people is establishing value for our work. Everyone has a different mental model that influences how we feel about money and value. And everyone has a different definition of success. We are all looking for more ways to feel stable, safe, comfortable, and creative. But some struggle

Operations: Budget, Staffing, & Timeline

Now it’s time to put it all together—dig into the logistics of how your project will actually happen. What will it cost? What can you fundraise or earn for revenues? How will you staff it— consultants, paid staff, or volunteers? This work will likely significantly Shift your project. You will discover that your project

Marketing Goals & Strategy

Marketing is the conversation you have with your audience or customer. But it’s very difficult to talk with everyone. It’s much easier to talk with smaller groups who have something in common. You can be more directed in your conversation. Target markets are just subgroups of your large, potential audience that you decide are

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