That sounds like business,” the artists says, “and I want nothing to do with it. It will corrupt me and make me think small.”
“Art is frightening, unpredictable, and won’t pay,” the businessperson says.
Because the artist fears business, she hesitates to think as big as she could, to imagine the impact she might be able to make, to envision the leverage that’s available to her. And, because the businessperson fears art, she holds back, looks for a map, follows the existing path and works hard to fit in, never understanding just how vivid her new ideas might be and how powerful her art could make her. There’s often a route, a way to combine the original, human, and connected work you want to do with a market-based solution that will enable it to scale. Once you see it, it’s easier to call your bluff and make what you’re capable of.