Creativity and the arts are poised to take a new role and value in our communities. There is a Paradigm Shift taking place that is encouraging collaboration between the world of creativity and the world of business.
This Shift places a higher value on the act of creation and innovation, giving artists new ideas for career paths and increased opportunities to have a positive economic impact in their communities. The Shift is also changing the definition of profit in the business world. More entrepreneurs and business leaders recognize that financial profit cannot be the only measure of success. The rise of social enterprise, businesses that value community and public benefit as much as profit, is allowing for shared values with the art world.